The greatest fitness industry event in the Middle East - Dubai Muscle Show - is behind us! During the three days of the event, we had the opportunity to meet with both the sports fans and business partners from all over the world. The huge turnout during the fair also translated into interest in our stands. For three days crowds of visitors were coming over to see what we had prepared for them – to participate in competitions, try our products and take

Another edition of the FIWE Fitness Trade Show (September 10-11) is over. The venue was slightly different this time – the PTAK Warsaw Expo in Nadarzyn near Warsaw. The atmosphere at the ICE stand shrouded in soap bubbles was hot! It's all thanks to shows of warming samba and salsa. After such excitement, products from the ICE line provided solid refreshment. There were also limbo contests and tastings. Despite the cooler weather, everyone felt the holid

The FIBO Fair is back, and the fitness industry came back to life again – we forget about the past, we look into the future. FIBO demonstrated how big the potential for the fitness, wellness industry, and mainly for health is. From 7 to 10 April, 51,270 visitors arrived in Cologne. Again, the FIBO Fair attracted international experts from 109 countries, such as: Italy, Spain, France, Great Britain, Poland, RSA, Australia, Brazil, as well as from Israe

After a pandemic break, the FIBO trade fair is back. It will once again become a meeting venue for fitness industry giants, entrepreneurs, coaches and sports enthusiasts. FIBO is a great opportunity to meet international celebrities and influencers as well as a chance to sample the latest products and test out equipment. For exhibitors, it's an opportunity to get instant feedback on their product range. This year's edition will take place from 7-10 April a

8 edition of FIWE Fitness Trade Show happend on September 11-12 in 3 exhibition halls. This year was very different than any other edition. Fitness industry took a serious hit because of the Covid-19 pandemic and needed a strong impulse to get back on the right track. The event was organized under completely new sanitary regimen, but it didn’t have any negative impact on attendance. It was a great event that gathered a lot of sport and healthy lifestyl

The FIWE Fitness Trade Show took place on September 18-20 at the Warsaw EXPO XXI - this is the seventh edition of the event, including three exhibition halls. This year was different than before. The industry was hit hard by the pandemic and needed an incentive to get back on track. The organized event under the new sanitary regime did not have a negative impact on the attendance. A great event that gathered a lot of sports and healthy lifestyle enthusi